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SmartWool

The SmartWool story started on a rugged Colorado ski slope with the belief that toes didnít have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. Itís not just about the Merino, though. Itís what we do with it that makes SmartWool different. For over 20 years, weíve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.

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Welcome To Dawson Shoes!